Vision
To be a premier food company, offering superior tasting and high quality middle eastern food products to people around the globe.
Mission
Together, we provide high quality food products by bringing innovative ideas and people who represent the highest standard of excellence, delivering sustainable growth to our shareholders.
Values
Teamwork
We shall work together and achieve synergy, through the exchange of expertise, information and ideas. Each of us succeeds individually when we as a team achieve success.

Respect
We shall respect and care for our people and communities by fostering an environment built upon honesty, trust, openness, and respect for all.

Innovation
We shall strive to develop and implement innovative ideas to build our brand and drive our business.

Excellence
We shall strive to deliver excellence in everything we do. This is by getting the job done right the first time, in an effective and efficient manner and in accordance with our values.

Integrity
We shall honor our commitments, act according to our stated values, and hold ourselves to the highest ethical practices in our interactions with stakeholders and with each other.

Empowerment & Accountability
We shall empower our employees in order to better serve our consumers and customers. We shall be accountable to our stakeholders and shall recognize and reward our people for outstanding performance.
T eamwork
We shall work together and achieve synergy, through the exchange of expertise, information and ideas. Each of us succeeds individually when we as a team achieve success.
R espect
We shall respect and care for our people and communities by fostering an environment built upon honesty, trust, openness, and respect for all.
I nnovation
We shall strive to develop and implement innovative ideas to build our brand and drive our business.
E xcellence
We shall strive to deliver excellence in everything we do. This is by getting the job done right the first time, in an effective and efficient manner and in accordance with our values.
I ntegrity
We shall honor our commitments, act according to our stated values, and hold ourselves to the highest ethical practices in our interactions with stakeholders and with each other.
E mpowerment &
Accountability
We shall empower our employees in order to better serve our consumers and customers. We shall be accountable to our stakeholders and shall recognize and reward our people for outstanding performance.
Saudi Arabia - English
المملكة العربية السعودية – عربي
Egypt - English
مصر - عربي
Beta